Discover the Land of Goodness.

Wisconsin is America’s Dairyland. With approximately 7,000 dairy farms and over 1.28 million cows, the dairy industry is the true pride and foundation of the state’s economy. The land of Wisconsin produces some of the best milk in the world, and its “natural resources” are showcased in this three-part poster series that celebrates Wisconsin as the land of goodness.

Creative Direction | Art Direction