Welcome to the Cheese & Burger Society.
Mouthwatering photography, engaging navigation, and humorous voiceovers add to the overall experience on this unique and memorable website as it pays tribute to the 30 greatest cheeseburgers of all time – made with Wisconsin cheese.
Creative Direction | Art Direction | Concept | Name | Branding | Design
Cheese & Burger Society Demo Video.
The website, designed to look and flip just like an old-time Rolodex, features 30 signature cheeseburger recipes, using authentic Wisconsin cheeses. The life-size cheeseburgers are each named for their unique ingredients and personalities. One of the best parts of the site is the humorous scripts for each burger and cheese that is narrated by an undisclosed Hollywood celebrity.
Creative:
Creative Director / Art Director / Designer: John Krull
ACD / Writer: James Breen
Food Stylist: Vanessa Dubiel
Photographer: Scott Lanza
Retoucher: Chad Bollenbach
Client: Dairy Farmers of Wisconsin
Agency: Shine United