Which Libation Loves Your Cheese?

The Wisconsin Cheese Cupid app is as entertaining as it is informative. The contemporary design lends itself to navigation that’s nothing but intuitive. The user path allows visitors to search by beverage or by cheese. Visitors are then presented with the perfect pairing to satisfy their plate and palate. To help bring to life the “matchmaking” overtones of the copy, a flirtatious voiceover offers visitors the correct pronunciation of all the cheeses and beverages.

Creative Direction | Art Direction | Naming | Branding | Design