O.F. Mossberg & Sons. 100 Years of Innovation.
In celebration of O.F. Mossberg & Sons’ 100th anniversary, Mossberg released a 9mm concealed carry handgun named the MC1sc. The MC1sc comes full circle from the company’s first firearm design, a .22 caliber pistol named the Brownie. A campaign focused on personal defense launched the MC1sc to the masses.
Creative Direction | Art Direction | Design
Mossberg. American Built. American Strong.
O.F. Mossberg & Sons is the oldest family-owned firearm manufacturer in America. The following creative executions personify their authentic, rugged, and hardworking firearms.
Creative Direction | Art Direction
Hunt TV
Tactical, Defense, and Competition TV
Creative:
Creative Director / Art Director: John Krull
ACD / Writer: James Breen
Photographers: Scott Lanza, Adam Ryan Morris
Video: Rockhouse Motion
Client: O.F. Mossberg & Sons, Inc.
Agency: Shine United