Kenosha Kingfish. Long Live Baseball.

A new era of baseball began when Big Top Baseball renovated historic Simmons Field in Kenosha, Wisconsin. The premier baseball facility deserved a fitting name and brand that would pay homage to their location near Lake Michigan and evoke the joy of attending America’s pastime. The Kingfish brand ties in with both royal and nautical themes and allows for fun marketing and promotions that often include their now legendary mascot – King Elvis.

Creative Direction | Art Direction | Naming | Branding | Design